Campaign Advertising

Is 30 to 60 seconds enough to persuade a person onto one side or the other in a presidential campaign. This video talks about the time of campaign ads and if it is better to have multiple 30 second ads or maybe just one 2 minute ad. Although two minute ad's may get more information in, in today's day and age everyone likes things quick and concise. We have talked about the media sound bite and it is true. No one will pay attention to a two minute ad unless it is really intriguing. 30 seconds is quick and to the point. It could go either way. To me it is all about the execution of the ad versus the time of the ad. If it is an interesting two minutes than it is effective but even a 30 second ad could be ineffective it is not properly executed.