Campaign Ads.... Bob Dole

Here are a few campaign advertisments used for the Bob Dole campaign against Bush. Are they effective or not? This video shows four Dole advertisements and talks about the effectiveness. I think the one comparing and contrasting the two is somewhat effective however, who wants to read  words on the television. The first ad appeal to emotion a little more and to me seemed an effective ad at getting people to like him as a person and the second one is better at show who he is as a politician. Together they work well but who is going to watch both together? They can both be effective but in different ways.